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New Zealand's Chord Electronics Experts

Chord Electronics - Prima - Preamplifier

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    Your Audio Adventure Begins in No Time!

    We know the thrill of unboxing a new gadget, and we won't keep you waiting. With our lightning-fast delivery, your new audio companion will be at your doorstep in no time. We ensure it reaches you in pristine condition, ready to play your favourite tunes.

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    Quality Sound Doesn't Have To Break The Bank!

    We believe in offering the best value to our customers. That's why we ensure our pricing is always competitive. Enjoy the superior sound quality of our award-winning products without stretching your budget. Great pricing, without compromising on quality - that's our promise to you.

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    We Only Deal In 100% Authentic Products.

    When you purchase from us, you're not just buying a product; you're investing in a genuine audio experience. As an official dealer, we stand by the quality and authenticity of our products. Shop with confidence.

The Prima preamp forms part of the stylish and compact Choral range and has been designed to complement Chord’s Etude power amps. Despite its compact dimensions and space-saving footprint, the Prima is every bit a pedigree Chord Electronics amplifier.

Precision-machined from solid aircraft-grade aluminium billet, the Prima offers both remote control and front panel operation. Prima’s fascia offers volume and balance controls while its push-button controls atop the unit, offer input selection and tape line selection, the latter enabling its tape outputs to be selected for recording from source components.  Further design features include a top panel display, offering input choice and volume information, plus a clever porthole which enables the internal circuit board to be seen.

The Prima also benefits from a custom Ultra-High-Frequency power supply, which delivers efficient and fast energy charge/discharge for delivering power to capacitors when required. Prima offers fully balanced circuitry throughout and useful flexibility with five inputs, four unbalanced RCA and one balanced XLR, plus a balanced XLR output and a tape output. For added versatility, Prima’s audio circuit offers six independent input gain adjustments for the five inputs and low impedance outputs.

OTHER ACCESSORIES & CUSTOM OPTIONS

Precision machined from a solid block of aircraft grade aluminium, a work of art on its own, the Ensemble Stand is irrefutably the most satisfying way to display your Choral system components or stack.

FEATURES

Inputs & Outputs: 
5 Stereo Inputs and 1 Stereo Output 
1x Stereo Balanced XLR Input – Main Line 1
4x Stereo Unbalanced RCA Inputs – Line In 2, Line In 3, Line In 4, and Line In
1x Stereo Balanced XLR Output – Output 1
1x Stereo Unbalanced RCA Tape Output – Tape Output

KEY FEATURES

HF Switch Mode Power Supply

Blue Velvet ALPS Potentiometer

-93dB Signal to Noise Ratio

Fully Balanced Circuitry

Analogue Signal Path

Input/Output Buffering

4x Stereo RCA Inputs

1x Stereo XLR Input

1x Stereo RCA Tape Output

1x Stereo XLR Output

Convection Cooled

Solid Aluminium Chassis

 

INCLUDED ACCESSORIES

 Prima Quickstart guide

 Safety instructions

 10A Mains IEC cable

 IR system remote control

 2x AAA batteries

 

TECHNICAL SPEC

Frequency Range: 
2.5Hz – 200kHz +/- 3dB

Output Impedance: 
100Ω (Short Circuit Protected)

Operating Voltage:
50v – 260v AC (50Hz – 60Hz) Auto Switching

Power consumption: 
30W

Dimensions: 
335mm (w) x 170mm (d) x 65mm (h)

Weight:
8kg

Trusted Audio Experts Since 1990

Our enduring presence in the audio industry since 1990 speaks volumes about the trust we've earned from our customers. We're more than a business; we're a legacy built on audio excellence and unwavering customer satisfaction. With us, you're not just buying a product, you're joining a community built on trust, quality, and a shared love for sound.

Check Out Our Thousands Of Reviews

Our services hit the high notes, but don't just take our word for it. Scroll down to read the rave reviews from our chorus of happy customers. They've heard the difference, and you can too. Read Reviews

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Or Call 0800 438 443


Step into the World of Superior Sound with The Real Music Company

Hey There, Audiophiles!! We, too, are music enthusiasts just like you. We understand the pure joy of listening to a new track and the thrill of hearing every note in crystal clear quality. That's why we're committed to providing you with the finest audio experiences. With us, it's not just about sound, it's about creating unforgettable musical journeys that touch the soul. Join us, and let's celebrate the magic of music together!

Transparent Pricing

Fair, upfront, and always in your favour! We ensure you get the best value for your money. No hidden costs, no surprises, just top-notch products at unbeatable prices.

Quality Assurance

Authenticity you can trust! As an official Chord Electronics dealer, we guarantee that every product you buy from us is 100% authentic. We stand by our products, always.

Fast Shipping

Your audio adventure begins swiftly! We understand the thrill of unboxing a new gadget. With our quick delivery, your new audio companion arrives safely in no time.

Visit Our Stores

Want to experience before you buy?  Visit our stores and let our friendly staff guide you. Discover our range, ask questions, and find your perfect audio match.

Customer Service

Need assistance? We're here! Our customer service team is always ready to help, ensuring your shopping experience is as smooth and enjoyable as your favourite track.

Trusted Since 1990.

Biggest Hi-Fi brands in New Zealand

Experience The Sound That's Winning Hearts!

Step into our world of sound and join the chorus of happy customers who've found their perfect audio match with us. Their rave reviews are music to our ears, and we can't wait for you to join the band. Here's what they have to say:

Chord Company dealer feedback

“Absolutely love the speakers. The speakers do show of the recording. If however the recording is not well mixed it will show the listener as well that it was a bad recording. When they did a bond song together. However if you have a well recorded album like London Grammar or Faithless etc the music is not just fun but dynamic and entertaining. Totally recommend these speakers. ”

Gidion d.

Verified Buyer

Ruarkaudio feedback

“I’m loving the minimalist design. The warmth and depth of sound this turntable achieves makes listening sessions bliss”

Sam R.

Verified Buyer

"Just upgraded my phono cartridge to the Linn Ekstatik. This is a truely amazing cartridge. Running on my Linn LP12 Klimax turntable. The amount of information extracted is incredible. Very detailed presentation even at reasonably low volume. I am sure that as the moreI use it the better it will get. A worthwhile upgrade. Thanks to all at The Real Music company"

Michael G.

Verified Buyer

Top Vertere specialist feedback

“The quality and reproduction of my Lps lifted 10 fold, the sound is so pure, like listening a new Lp, I'm hearing things i haven't heard before. Visiting The Real Music Company and meeting Carey was a true pleasure. The service was impeccable, no rush, listened to my wants and suggested the perfect set up for me at a very acceptable Price. Thank you”

Malcolm A.

Verified Buyer

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