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Our first venture into USB cables was a consequence of having musicians (incl some in bands) working at the Chord Company. After copying a CD master recording to a laptop, we were shocked at the poor performance of the burned copies when compared to the original master CD.
At the time we were using one of the first DACs with a USB input, so we played the master from the laptop. Still not good but better than the burned CD version. After using better spec ripping programs and playback management, we thankfully got big improvements to the burned CD.
Whilst we were happy that we could produce a pretty decent CD copy from the original master, the laptop copy of the master (sent to the DAC via its USB input) sounded clearly worse than the CD copy being fed to the same DAC – so we investigated the construction of the USB cable between laptop and DAC.
After listening to a selection of available (and varying quality) USB cables, we realised this was an area worth exploring. The result was the Chord USB SilverPlus, launched in Sept 2011, with silver-plated conductors and high frequency effective shielding. Chord Signature USB followed in April 2013 and has remained virtually unchanged up till now (Aug 2018)
There are increasing numbers of high quality DACs (with exceptional USB inputs) and several high quality music streamers/servers with USB outputs. This has led us to revisit and improve the original Signature USB design
The original Signature USB featured four separately shielded conductors. We have now refined the effective gauge of the silver-plated copper conductors and uprated the insulation to a high-speed PE/LDPE/PE composite dielectric. The earth shielding connection is further protected from high frequency noise with its own foil tape layer. The ARAY technology has been uprated from Tuned ARAY to Super ARAY using a Signature USB specific ARAY design. We have incorporated refinements with both USB A and B plugs. All connections are soldered and the USB plugs are silver-plated to our specification in the UK. We believe these changes have all contributed to a healthy improvement in performance. It is certainly a little harder (therefore longer) to build, so while the price has crept up from the original Signature USB, we feel it more than justifies the effort when you audition it against the original design.
There are many high-performance storage and streaming devices available and the new Signature Super ARAY USB is an obvious choice to try with these. Also worth trying between your PC/tablet and DAC, particularly if it’s full of decent rips of your own CD collection, high quality downloads or is being used for streaming hi-def music like Tidal etc.
NB. We never recommend the use of Micro USB adaptors with any of our USB cables (if you can avoid it). It is still possible to hear the improvements when upgrading the USB cables. If you are using a really good DAC that uses a micro USB input then it is still worth auditioning a good USB cable with an adaptor.
Technical Specification:
Super ARAY conductors, a revolutionary way of building audio interconnects that brings new levels of coherence, detail and involvement.
Precision silver-plated oxygen free copper twisted Bi-data conductors.
Separately shielded data and power conductors.
Composite PE/LDPE/PE Tri layer insulation.
Chord Company custom Signature Super ARAY conductor configuration.
Dual layer precision applied high coverage foil shielding, effective to very high frequencies.
PVC outer jacket minimises signal degradation caused by mechanical noise.
Chord Company custom silver-plated USB plugs.
1m standard length.
Our enduring presence in the audio industry since 1990 speaks volumes about the trust we've earned from our customers. We're more than a business; we're a legacy built on audio excellence and unwavering customer satisfaction. With us, you're not just buying a product, you're joining a community built on trust, quality, and a shared love for sound.
Our services hit the high notes, but don't just take our word for it. Scroll down to read the rave reviews from our chorus of happy customers. They've heard the difference, and you can too. Read Reviews
Collections: Accessories, Chord Company, USB Cables
Type: USB Cable
Immerse yourself in the enchanting world of music with the Chord Company - Signature Super ARAY - USB Digital Interconnect (1m). This isn't just a device; it's an experience, a bridge to musical memories and new adventures. With its sleek design and unparalleled sound quality, it transcends being a mere piece of equipment. It's a statement, a lifestyle, a celebration of sound. Why hold back? Embrace the rhythm, live the melody!
@realmusicco
Just got my new audio system from #TheRealMusicCompany. The sound quality is out of this world! It's like I'm hearing my favourite tracks for the first time again. #AudioBliss
Shoutout to #TheRealMusicCompany for their amazing customer service. They helped me find the perfect headphones, and I couldn't be happier with my purchase. #CustomerServiceWin
For over 30 years, we've been the heartbeat of New Zealand's Hi-Fi scene. Our pride lies not just in the products we offer, but in the exceptional customer service that forms the heartbeat of our operations. We don't just sell equipment; we share in your love for sound. No matter what you're seeking, we're here to guide, assist, and ensure your journey into the world of superior sound is nothing short of extraordinary. With us, you're not just a customer, you're part of our vibrant, music-loving family.
That goosebumps-inducing moment when the first note hits, that's what we live for. We love seeing our customers' eyes light up as they experience the breathtaking sound quality of their new audio system. It's not just good; it's jaw-droppingly good. It's the kind of sound that makes your heart skip a beat and leaves you craving for more.
In a world of automated responses and impersonal interactions, we take pride in offering good old-fashioned customer service. We're here to guide you, help you, and ensure your journey into the world of high-quality sound is smooth and enjoyable. Feel the difference of personalised service that's as impressive as the sound quality of our Chord Company systems.
Our commitment to delivering top-tier audio experiences has earned us glowing reviews from customers and industry experts alike. Our passion for sound, dedication to quality, and exceptional customer service have made us a favourite in the audio community. But don't just take our word for it - see what our satisfied customers have to say!
Have a question about the Chord Company - Signature Super ARAY - USB Digital Interconnect (1m) or other Chord Company products Contact your local store below